Beyond The IG Basics | Taught by Stephanie Sullivan | Columbia Welcome
Ready to take your Instagram to the next level?!
It's time to put the "social" back in social media and show up as YOU so you can do just that!
I'm packing a ton of different tips, tricks + info into this session so come ready to converse and participate!
Here's what you can expect:
BIO BREAKDOWN: We'll go through how to setup + optimize your bio so that it works for you... literally! We'll make it easier for your ideal customer to find you and know exactly what it is that you can help them with just by looking at your bio.
MAKING YOUR PAGE EASILY RECOGNIZABLE: Quick, easy tips so you can make your page easily recognizable and one people are excited to watch for.
PUTTING THE "SOCIAL" BACK IN SOCIAL MEDIA: We'll talk about how to genuinely start conversations + build relationships with both people you follow and the people that follow you.
SHOWING UP AS YOU: Ever heard of "Know, Like, Trust"? What about "People buy from people"? Well.. they're both true! We'll talk about showing up as the expert in whatever industry you're in but also showing up as YOU, the human behind it all, and just how important that is.
You'll leave the session with the following:
- How to setup + optimize your bio
- Hashtag tips (don't roll your eyes... I promise they work if you do it right)
- How to easily brand your page + your content
- Tips to keep Instagram fun + social
- Different ways to show up as YOU
What do you need for this event? Something to take notes and if they have an IG setup, following along on their phone would be good for some of it!
Cost: These classes are now offered through The Hatchery Community
Meet Your Instructors, Stephanie!
After being a full-time REALTOR for 4.5 years, I decided it was time for a pivot in my career. I decided to go all in on the business my husband and I bought - Columbia Welcome.
Columbia Welcome is a residential welcome service. We partner with local businesses here in town and welcome residents that are new to Columbia!
We bought Columbia Welcome in April 2020... just a couple of days into the shutdown. Were we crazy to buy a business that was built and dependent on face-to-face welcome visits? Probably a little.. yes.
BUT.. we made it work!
Thanks to our sponsors that stuck with us and supported us we made it through the challenging time. Another thing that helped us make it through?
INSTAGRAM.
Showing up in the day-to-day as myself, sharing real "behind the scenes" of the business, showing what exactly it is that we do, providing valuable content for our followers and actually engaging and reaching out to start conversations and build relationships has helped us grow our following, find new residents to welcome and sign on new sponsors. And making everything look cohesive and branded has helped us gain recognition too!
The good news? It's really not as hard as it looks! It's just one of those "iykyk" things (*if you know, you know)
In the past, I've run accounts for a handful of other local businesses so I have about 5 years of paid experience. If I'm being honest though, I've grown up with Instagram so I've been getting experience for the past almost 10 years.
Social media has always been something I've enjoyed and seen value in, especially Instagram, so I've taken many courses from different experts and creatives to learn more about it and how to take full advantage of it and its many different features to help grow my business and connect with people I otherwise would probably never get the chance to meet.