Leveraging Facebook and Instagram for Your Business (Even If You Have No Idea What You're Doing) | Taught by Tricia Prues | Owner of Prues Marketing
You know you should be using Facebook and Instagram for your business (or at least that's what everyone says). But it's just one...more...thing...on your endless to-do list. And quite frankly, you don't particularly care to keep up with it!
What if Facebook didn't have to be as complicated as it seems? What if there were 3 super straightforward steps to take to set your business page up for success? (Note: While Facebook will be the primary focus of this class, we will still touch on Instagram.)
At this masterclass, you'll learn:
How to optimize your Facebook business page
How to quickly and easily create high-quality, shareworthy content
A ninja trick for getting your page more visibility
How to determine if Facebook and Instagram ads are right for you
The primary objectives and elements of Facebook and Instagram ads
Targeting for Facebook ads
Best practices for Facebook ads
Optimizing your page:
When someone visits your page, two things should happen:
They should know exactly what you do within 5 seconds
They should feel good
We'll cover three simple ways to optimize your Facebook page by ensuring your page name, banner image, and profile image are working for you, not against you.
Content creation:
Our Facebook business pages are for selling, right?
WRONG!
Contrary to what you might often see, the primary purpose of a Facebook page isn't to sell; it's to create a feeling of community and belonging for people who visit your page. We'll talk about exactly what type of content does just that, and how you can come up with tons of content without pulling your hair out or spending hours tied to your laptop.
Gaining visibility:
To get more visibility for our pages, we just have to post a lot, right?
WRONG AGAIN!
Posting only gets us so far. We'll cover a super sneaky ninja trick to get your page more visibility without having to post a gazillion times each day.
"So what about Facebook ads? Should I be doing those?"
That depends!
Each business is unique, and therefore each business's marketing and advertising needs vary. We'll talk about how to decide whether right now is a good time to invest in Facebook ads for your business.
You'll get an overview of running Facebook and Instagram ads, including:
Four primary objectives for Facebook ad campaigns and how to choose which one to use for your ads. We'll also touch on boosted posts and how they compare to standard ad campaigns
The three elements of a Facebook and Instagram ad and how to nail each one
Targeting for Facebook and Instagram ads
An overview of best practices for Facebook and Instagram ads
What do you need for this event? Good ol' pen and paper will do!
Cost: These classes are now offered through The Hatchery Community
Meet Your Instructor, Tricia!
Tricia Prues is a Facebook and Instagram Strategist. She helps local businesses stand out and bring in more sales through—you guessed it—Facebook and Instagram!
Not only is Tricia invested in running wildly successful pages and ad campaigns, she’s also invested in her clients! She loves getting to know her clients personally and making their time together a fun and rewarding experience.
From social work to social media:
Tricia wasn't always in digital marketing. In fact, she started as a social worker following her post-graduate studies at the University of Cincinnati. She loved it, and at the same time, she wanted to be home with her kiddos.
Fast forward a bit, and she began training then working as a full-time Facebook and Instagram strategist. Combining her love for writing, creating, analyzing, and, most of all, helping people, she now is able to help local businesses both in and outside the Cincinnati/Northern Kentucky area utilize the power of social media to stand out in their community and bringing new customers.
Though based in Northern Kentucky, you'll often find Tricia and her family traveling the U.S. in their RV roadschooling their kiddos and finding new adventures every day.