I believe in a world where running a business means having a life, not losing it.
My why is helping entrepreneurs return to what matters most—redefining expectations and easing the load they were never meant to carry.
I help pull overwhelmed business owners out of the weeds and back into visionary leadership through simple yet disruptive shifts.
After burning out from trying to do business the “right” way, my goal is to bring a no-nonsense approach to helping leaders cut through the noise. I help overworked operators ditch outdated "best practices" that aren’t working and step into their roles as confident CEOs, running their businesses on their terms instead of letting the business run them.
I’ve partnered with small business owners and leadership teams across industries—from yoga studios to restaurants—bringing a sharp mix of straight talk, empathy, and practical systems to create solutions that actually stick. My approach simplifies the complex, replacing overwhelm with focus and empowering leaders to step back into their role as CEO.
I believe entrepreneurs let their businesses define them in unhealthy ways, chasing what doesn’t matter while losing sight of what does. My mission is to help business owners return to what truly matters—redefining expectations, easing unnecessary burdens, and giving themselves permission to live beyond the grind. Because when you strip away the noise, you create space for the life and business that actually lights you up.
When I’m not shaking up business norms, you’ll find me brainstorming bold ideas with my team, spending time with my family, or chasing inspiration through travel and connection.
Disrupt the Chaos. Simplify Your Success.
Disruptive.
Unfiltered.
Empowering.
Real.
Unapologetic .
Disruptive. Unfiltered. Empowering. Real. Unapologetic .
A Quick Look Back at My Own Entrepreneurial Journey
I opened my first small business, a coworking space named The Hatchery. It was the perfect hub for small business owners.
I saw the struggles many business owners face: constant overwhelm, juggling too many roles… I understood their pain—because, at the time, I was living it myself.
I made the difficult decision to close The Hatchery permanently, and started working to rebuild our community online.
Moving my business online let me combine my entrepreneurial experience with a no-nonsense approach to help business owners cut through the chaos and step into visionary leadership.
Now, I can focus on helping business owners see that their “proven” ways of working—the overcommitment, the constant putting-out-fires—are actually what’s holding them back.
If we aren't living in a way that feels fulfilling and joy-filled, what are we doing?
We put so much emphasis on stuff that doesn't matter, letting business define us in unhealthy ways.
I'm here to disrupt your current way of thinking and doing, giving permission to have a life beyond business and put what matters most, first.
Helping Leaders Build Sophisticated Businesses with Speed and Ease
Amanda brings sharp clarity to overwhelmed entrepreneurs, transforming constant firefighting into confident leadership.
Let's cut through the noise together, implement systems that actually stick, and build a business that runs on your terms instead of running you into the ground. Because entrepreneurship should be liberating, not exhausting.
