The Easiest Way To Get Content For Your Business

If you are a business owner, having discovery calls, consultations, getting information from an inquiry form, or people sending you questions about what you do and how you do it…

All of these conversations are potential content.

Things I’ve heard in recent conversations with business owners:

“I’m so close to the information.”
“The everyday conversations I have are just everyday conversations.”
“I am so immune to what I’m saying to clients during appointments that I don’t see it for anything else.” (this was during my fun pelvic floor appt, where I could hear a mountain of content as she was helping me and what prompted this blog!)

But here’s the thing…you know all of the stuff within your business, but your potential clients don’t. 

I’ll preface this by saying I am 1000% guilty of this.

Brain Dumps. I feel like I’ve talked about them so often that people already know why I do them, how I do them, and how they can benefit them.

This is not true! I know that not that many people consume my content to the point where they know everything about who I am, what I do, and how I do it. Goodbye, ego :) 

If you recently answered a question for one potential client, there are more than a handful of others with the same question who could benefit from the answer. If you explain the root cause of what someone came into your office for, more than a handful of others could also benefit from the information you shared. 

We think we talk about what we do and how we do it so often that it annoys people. 

For those who don’t need or align with our services…we just might annoy them. 

But, for our potential clients…, I doubt it. 

People are busy. We’re scanning more than reading. Our attention span is the size of a nat because of all the shit thrown at us in a day. And I know more people are consuming social media less than before.

Keep in mind that we’re constantly evolving as owners, and over time, we need services/products we didn’t need before.

So, if you need some content, think back to the last two or three conversations you had with customers and reflect on it. 

How did they find you? What verbiage did they use to explain their struggles or goals, and what made them contact you? 

Then, think about the process you took them through, the solutions you were able to provide while working together, and the outcomes that came from your work together.

Because I’m not a marketing expert, I won’t pretend to help you implement this in the best way (I know my lane!). 

You can create content that makes the most sense for you and your business or hire someone to help you do this so that you can continue to reach potential clients and grow your business!